our executive team
founder and owner
Growing up, I was a tomboy, much more likely to be out digging worms with my brothers than doing girly girl stuff. Every Saturday morning my Mom headed to the corner beauty shop for her weekly shampoo and style, and sometimes I got drug along. I took my Nancy Drew mystery and sat reading quietly amidst the pungent aromas of perms and AquaNet, while my mom “got beautiful” and caught up on the latest with her Saturday friends. This hour at Cassie’s Salon was the highlight of my mom’s week, but honestly, my 10-year-old self just didn’t get it.
Fast forward many years to the first time I experienced a professional blowout at a blow dry bar while traveling in New York City. I was immediately addicted (and I finally understood why that hour each Saturday morning was so important to my mom). My experience was relaxing, my hair looked so much better than if I had done it myself, and my style lasted for days. But more important was how I felt inside. My glossy, shiny, bouncy hair made me feel confident and transformed my day. I felt ready to go out and conquer the world.
Born out of this feeling was my dream to bring this brilliant concept to the Midwest. I wanted to offer amazing blowouts and prescriptive conditioning treatments, but equally important was my desire to create a home-like space where you can sink in, relax, laugh, talk and connect. Where you can enjoy a fine glass of wine or steaming mug of tea. Where you feel valued and loved. So, after two years of dreaming and planning (and loads of blood, sweat and tears!), Ten Friends was born.
We think you’ll notice we’re different from other blowout bars. We pay attention to every small detail, and we’ll stop at nothing to create a one-of- a-kind experience. Granted, farm to shower, Italian products have replaced AquaNet, but our goal is really the same as back in my mom’s day – helping you look and feel beautiful, so you can go out and be amazing. Consider this your personal invitation to visit our house. We have a chair waiting for you.
An up and coming visionary in the salon industry, Lindsay Zito worked for six years at the #1 Paul Mitchell Focus Salon in Illinois. She also served as a National Educator for John Paul Mitchell Systems, a worldwide, multi-million dollar company. In this role, Lindsay traveled to regional salons to educate and inspire stylists in product knowledge and the latest techniques in hair cutting and styling.
As Artistic Director, Lindsay is the heart and soul behind Ten Friends’ proprietary “art of styling,” overseeing stylist training, development and vision. Above all else, Lindsay’s passion is taking women on a journey to healthy hair, so they look great, feel good about themselves, and are empowered to go out and be their very best.
As a third generation hairdresser, Frank Zito comes from a family rooted for six decades in the salon and beauty industry. With a passion for inspiring others toward a similar career, Frank spent seven years as the Admissions Leader for the prestigious Paul Mitchell Cosmetology Schools. In this role, he served as a member of the National Admissions Team that trained and implemented admissions systems and strategies for more than 100 Paul Mitchell Schools nationwide.
With a lifelong dream to open his own full-service salon, Frank and his wife Lindsay jumped at the chance to join Ten Friends. Frank wears many hats at Ten Friends, but most fulfilling for him is providing guests with an unparalleled experience, while growing and developing the very best young talent.
A seasoned marketing professional, Colleen Rafferty worked for the past 10 years as Executive Director of Women’s Connection, a western Illinois non-profit dedicated to educating and empowering women. When her sister, founder Cathleen Stoelting, asked her to join the administrative team, Colleen was thrilled to take on a new challenge.
In her role as Marketing Director, Colleen helps drive development and growth, overseeing brand strategies, marketing, public relations and social media. Near and dear to her heart is community outreach, through which Ten Friends supports the philanthropic passions of our guests while empowering women and families.